Nine Ways of Attracting and Retaining Loyal Rainmakers For Your Consulting Firm

Do you know about the earth-shattering impact of the very first bomb that the Allies dropped on Berlin in World War II?

You don't. Hm. Neither do I.

Do you know why?

Because all it achieved was that it killed the one and only elephant of the Berlin Zoo?

And as a former gravedigger, I can offer my deepest sympathy to the guy who had to bury it. I had buried a few almost elephant-sized people, and even that's a big task. But burying a real elephant is a task to the power of quinquadecillion (10^90).

Considering the long preparation and the huge effort, it's fair to say the impact was rather dismal.

We can even say, the Allies had made a pig's ear of it.

So, why is this important to you?

It's important because when consulting firms hire new associates, although they may be amazing subject matter experts, they look down on sales and marketing, and as a result, they can't promote and sell your firm's services.

And the impact they create can be as dismal as the Allies’ first’ bomb’s in Berlin.

And this is what we discuss this month's stupefyingly exhilarating episode of Commando Consulting, mischievously entitled, “Nine Ways of Attracting and Retaining Loyal Rainmakers”.

Enjoy your reading.